Hair salons
Filling empty chair time, asking for reviews without awkwardness, and keeping first-time clients.
Getting customers
How to Fill Empty Chair Time at Your Salon
Empty chair time is usually a retention problem wearing a marketing problem's clothes. The arithmetic, the diagnosis, and a capture system that fills gaps.
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Reviews and feedback
How to Get More Salon Reviews Without Making It Weird
A procedure for asking salon clients for reviews without begging, bribing or breaking the FTC rule. Scripts, timing, and what you cannot reward.
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Content and social
Salon Instagram That Actually Books Clients
A production system for salon Instagram when you have no time to film: what to post, who films it, how often, and how to turn views into booked appointments.
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Retention and repeat business
Why Half Your First-Time Salon Clients Never Come Back
More than half of first-time salon clients never book a second visit. The rebooking mechanics that change that, the arithmetic behind it, and what to measure.
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