Barbershops
Building walk-in traffic, collecting reviews without asking every client, and fixing the one-and-done problem.
Getting customers
Slow Day at the Shop: How to Build Walk-In Traffic
Slow day at the shop is usually a new-client problem, not a demand problem. The arithmetic of an empty chair, and a walk-in system you can run this week.
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Reviews and feedback
How Barbers Get Reviews Without Asking Every Single Client
A chair-side system that produces steady barbershop reviews without begging every client, plus the exact rules on rewards, Google, Yelp and text messages.
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Content and social
Barbershop Content: Cuts Your Clients Will Film for You
A weekly production system for barbershop content, built on video your clients shoot themselves: what to film, what to say, how to caption it, what is legal.
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Retention and repeat business
The One-and-Done Problem: Barbershop Client Retention
About half of barbershop clients never come back. The arithmetic of a second visit, and the rebooking mechanics that fix one-and-done at the chair.
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