Bakeries
Diagnosing slow weeks, capturing feedback from a 90-second transaction, and following up after custom orders.
Getting customers
Bakery Sales Are Down: A Diagnostic Guide for Slow Weeks
A slow bakery week has a cause you can name. Work through traffic, ticket, daypart and discovery in order, price the gap, and fix the right one.
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Reviews and feedback
How to Get Bakery Reviews When Customers Are In and Out in 90 Seconds
A bakery has no booking system and no email capture. The review ask has to ride home on the bag, the box or the receipt. Here is how to build that loop.
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Content and social
Bakery Marketing When You Have No Idea Where to Start
A starting order for bakery marketing: profile first, one channel second, customer video third, a list fourth. Four hours a week, no agency, no ad budget.
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Retention and repeat business
Custom Cake and Wedding Orders: Capturing the Review After Pickup
Custom cake and wedding orders are the best review moment a bakery has. Two capture points, the pickup and the reveal, and the scripts for both.
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