Cafés and coffee shops
Fixing slow mornings, working the counter moment, and turning first-time buyers into regulars.
Getting customers
Why Your Coffee Shop Has Slow Mornings and How to Fix Them
Diagnose a slow café morning before you spend on it: routes, habits and visibility. Then a capture-and-return system that costs nothing per cup.
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Reviews and feedback
Getting Reviews at the Counter Without a Google Review Stand
Why NFC review stands are the wrong tool for a café counter, what Google actually permits, and a 20-second ask that fits between the order and the drink.
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Content and social
Coffee Shop Content: 30 Days of Posts You Do Not Have to Film
A 30-day café posting calendar where most of the material comes from customers, suppliers and the shop itself. Prompts, captions and a 20-minute weekly batch.
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Retention and repeat business
How to Turn First-Time Coffee Buyers Into Regulars
The second visit is the whole game for a café. Capture contact details at the counter, aim the return at day two to seven, and measure the repeat rate.
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