Gyms and fitness studios
Growing membership without discounting, turning member results into proof, and beating churn.
Getting customers
How to Get More Gym Members Without Discounting the Membership
Discounting fills your gym with the members most likely to leave. Here is the diagnostic, the arithmetic and the capture system that works instead.
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Reviews and feedback
Gym Reviews: Turning Member Results Into Public Proof
A procedure for collecting gym reviews and member video, the consent and FTC rules that govern them, and why body transformations are the wrong ask.
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Content and social
What to Post for a Gym When You Are Not the One Transforming
A weekly production system for gym social content that does not depend on your own body, your own workouts, or filming members on the training floor.
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Retention and repeat business
Beating Churn: Why Members Cancel and How to Keep Them
Why gym members cancel in months two to four, what one saved membership is actually worth, and the interventions with evidence behind them.
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