Guides
The cross-industry playbooks behind every page on this site: what you may reward, how customer video works, and how local discovery is changing.
Foundational guide
Customer Video Reviews: The Complete Guide for Local Businesses
How to get customers to record short video reviews on their phones, what a usable 20 second clip contains, permission rules, and where to use the footage.
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Foundational guide
Rewarding Customer Feedback: What the FTC Rule Actually Says
A plain English guide to 16 CFR Part 465 for local businesses: what you may reward, what you may not, disclosure duties, TCPA consent, and platform bans.
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Foundational guide
QR Code Marketing at the Table, Counter and Chair
Where to put a QR code in a local business, how big to print it, what to write next to it, what scan rate to expect, and what quietly kills scans.
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Foundational guide
First-Party Customer Data for Local Businesses
Why a customer list you own beats followers you rent: consent capture that holds up, TCPA express written consent mechanics, what to send, and list hygiene.
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Foundational guide
How AI Assistants Recommend Local Businesses
What is known about how AI answer engines surface local businesses, why 45% of consumers now ask them, and the short list of signals you can influence.
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